Chitika — No More Malls, Lots More Money

Kontera, Infolinks and Vibrant Media’s Intellitxt all fit so neatly into your site
you’ll hardly notice the difference to your page.

You will notice the difference in your revenues though.
Chitika’s ads are more intrusive than text links but that’s not necessarily a
bad thing. One of their greatest advantages is that they are just so eyecatching
and attractive.
They’ve gone through a few incarnations over the last few years. The original
eMiniMalls, with their pictures and tabs, were a great start. But they weren’t
perfect. On pages that didn’t talk about products, the units were largely
ignored. I tended only to use them on product pages.
And it turns out that advertisers weren’t completely happy with them either.
Even though they were generating plenty of clicks, those clicks weren’t
producing large numbers of sales. So the advertisers told Chitika that they
wanted more. They told Chitika that they didn’t just want clickthroughs of at
least 2 percent; they wanted conversion rates of at least 2 percent.
That’s some tall order. Chitika has no control over what users do once
they’ve clicked the ad. It’s not the ad system’s job to persuade users to buy.
That’s the seller’s job. All a good ad system can do is serve ads that match
users’ needs and make the units look appealing.
Chitika’s eMiniMalls were doing that very well.
But faced with the loss of advertisers unhappy at paying for leads that didn’t
convert, Chitika was forced to do a little re-thinking.


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Don't try to miss your keywords

Start with SEO with keywords



Before you start, if you are NOT 100% serious about getting your website to the
top of Google and the other major search engines, DO NOT read another word. Only
read on in case you plan to put in to action, everything I will be teaching you. It is best to print this e-
Book off, highlight areas, and take notes as you learn the exact steps needed for a top search
engine ranking.


If you are anything like me, you have probably created a brand spanking new website, Submitted it to a few
search engines & hoped that people would mysteriously show up at your site & buy
whatever it is you were selling.


After a couple of weeks go by and only a few stray people show up at your website, you decide
to try and "optimize" your website around your main keyword in hopes that you just might rank
well in 1 of the millions of search engines. Another couple of weeks go by and still no luck.


At this point you probably give up and decide to either build another website around a different
target market or just lose all hope and quit. Well, news flash, as you've probably figured out by
now, this is not the way to go about doing things.


In our example, let's generate a weight loss related web-site. Our weight loss related web-site will
primarily sell a weight loss eBook. Before they start generating & collecting content for the
web-site they must do a small keyword research. This is VERY important & ought to not be
skipped. To do our keyword research they must visit a few sites.


The first of which should be
They have a very good keyword tool and best of all, it's free! Once we've downloaded this
software, we can enter the most generic keyword for our website into the software. In our
example, our keyword would be "weight loss".
http://www.goodkeywords.com.


is a next numbering system and just shows shows you the rank of which keyword was
searched the most times last month. The SINo. 1 is "weight loss" and was searched 1,413,194
times in the Overture search engine last month.
The Words column shows the specific keyword that was searched. If you enter "weight loss", the
Good Keywords tool will bring back the 100 keywords containing the word "weight loss" that were
searched for last month.
The "count" column will then show us how many times the specific keyword has been searched for
the previous month within the Overture.com search engine. Generally, you can take that number
times 3, in order to estimate the number of times that keyword has been searched within Google
for the previous month.
Already, I will see many people making a BIG mistake, and I'll admit, I was one of these people
when I first begin my online endevours.
Do NOT start off by optimizing for the keyword "weight loss"
Why? you ask... If a keyword is searched that many times in Overture, then 100 times out of 100,
the competition you will have to outrank will be extremely fierce. This is not something you should
try to take on right away. For now, just take my word for it. I'll be teaching you later why starting
with these highly competitive phrases is not smart.


Let's take a quick peek at Google so I can show you exactly how many websites are competing for
this keyword. If we go to Google and enter "weight loss", you'll see there are almost 20 million
websites competing for this keyword phrase!
I don't know about you, but that's an awful lot of websites to be competing against, especially if you're
just starting.
By the end of this course, you will be able to eventually target HUGE keywords such as "weight loss",
but it's always best to start off on the keywords with less competition. Get some traffic with those
keywords, and THEN you can focus on the larger keywords.
Ok, so back to finding which keywords we want to target.
If we scroll down, we can find some more specific keyword phrases like "weight loss story",
"weight loss picture", and "safe weight loss".


M.Ragab
mody_ragab30@yahoo.com

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What is AdSense?

AdSense is an Net advertising method run by Google. It's the flipside of
the two-headed Google advertising coin. Advertisers sign up to Google's
AdWords program & use the method to generate an advertisement. That advertisement is usually a
short text commercial, like a classified, that includes a headline, short
lines of text as well as a link to a Web page. It might even be in a rich media format
such as graphic picture or a video.


Usually, the ad looks something like this:

The advertiser sets a monthly budget and decides the maximum amount that
they're willing to pay each time someone clicks on their ad. If no one clicks
on their ads, they don't pay.
The advertisers though don’t usually choose the sites that those ads are
going to appear on. It’s an option, but most advertisers don’t take it,
preferring instead to influence placement generally through the use of
keywords and bid price.


They depend on Google to look at all the relevant sites in its AdWords
content network and pick which are the best sites to run their ads.


That's where AdSense, the other side of the coin, comes in to play. Publishers
sign up to AdSense and get a code that they paste onto their Web pages.
That code communicates with the Publisher's account to show the type of commercial
they have selected to display, filters out the ads they don't require to display, and
an alllows AdSense to keep track of impressions, clicks and earnings, among
other things.


But the most important task that the AdSense code does is to tell the
AdSense system to place an ad in that spot.


AdSense takes the ads that it's received from AdWords' advertisers, &
distributes them among the publishers & sites that have signed up to
AdSense. Google is secretive about the number of publishers that
AdSense serves but in a weblog post in 2010, the company mentioned a figure
of over a million. Think about each publisher has multiple pages & sites,
& that's lots of places to serve those ads.


What makes AdSense really special though isn’t just its size — which helps
make it attractive to advertisers. It’s the matching technology.


Google matches its AdWords ads to its AdSense publishers through a
combination of different criteria. The keywords the advertiser has included with their ads will be criterion. AdSense "reads" each Web page in its
content network " the pages that carryover AdSense's code " and matches the
keywords on those pages with the keywords supplied by AdWords'
advertisers. It also matches the ads to the keywords entered in to the Google
search engine, posting the ads next to the search results.


User behavior is another criterion. A page about astronomy, for example,
could show ads for books & telescopes but if AdSense can see that the last
sites the user visited were about astrology, then it might offer an ad for
astrology charts as well.


And cost will be a factor, . AdSense multiplies the maximum cost-per click
set by the advertiser with a score based on the ad's click rate to
select the order in which ads appear in a unit &, in part, on which sites
they appear.


Exactly how AdSense makes all these calculations is complex stuff, &
Google doesn't describe exactly the way it does everything. As we'll see, it is
feasible to influence the ads that appear on your Web pages '' it's
important to make use of that influence " but for now imagine AdWords as a funnel
in to which advertisers pour their ads, & AdSense as the tube through
which Google directs the flow outwards onto Web pages.


Once the ads are on the site, Google charges the advertiser for each click an
advertisement receives. The company passes 68 percent of that revenue to the
publisher, keeping 32 percent for itself.

The calculations used to distribute the ads might be complex but the principle

is simple enough. And it works. In the third quarter of 2010, Google reported

revenues from AdSense alone of $2.2 billion — 30 percent of the company’s

total revenues.

That means that just in July, August and September of 2010, Google paid out
to its website publishers a total of $1.5 billion.
Clearly, not all of those publishers are making a lot of money. But many are.
Google doesn’t cap the amounts that it can pay its publishers so those
publishers who know how to optimize their AdSense units, produce content
that people want to read or use and bring in visitors can end up holding giant
checks.


Back in 2006, Markus Frind, owner of PlentyofFish.com, a free dating site,
showed off a check that he'd received from Google for $901,733.85. That
check represented months' income.

M.Ragab

mody_ragab30@yahoo.com

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